In today’s economy, branding is more important than ever before. With so much choice in the market, it is vital that companies focus on their brand to define themselves from their competition. Indeed, the future winners will be decided by the strength of their brand. But many businesses still fail to value this vital part …
No matter how hard we try to keep an open mind, our brain is always making snap judgments. This is especially true when we meet new people. In fact, the human brain is capable of making assumptions about someone in a tenth of a second. According to research presented in Psychological Science we form first …
Imagine you meet someone at a social or networking event and you notice that their eyes are continuously wandering around the room, would this person make a good impression on you? Would you perceive them as a magnetic or charming individual? Chances are that you will not. Their mind can be somewhere else, getting distracted …
As I began building my business more than a decade ago I learned the one thing you must avoid at all costs is becoming a commodity. How? The only way to do that in an increasingly competitive marketplace, is to become a recognised expert – someone who’s known for your ideas and talent, and whom clients proactively …